Wednesday, 17 June 2020

Album conventions

Album- Yours Truly_Ariana Grande


The album artwork is so critical, because that is the first impression to the audiences by visual, and audiences usually get information from the album, they want to know: Who is the singer? What is the genre? Name of the album? What songs in it? What is the record company? etc.

The album front cover illustrates the genre of the music directly. Yours Truly, by Ariana Grande, for example, the close up photograph of Ariana in the centre of the cover is the main image information on the album design, and her name on the top is the most striking part. Different colour is used for the information of this particular series and make it stand out form the messages of the singer. For instance, Yours Truly is in pink and it is an important information that this CD need to deliver. 

On the back of the album, there is a list of songs in pink, and the names of other artists are in white. In addition, information of the record company is on the left bottom corner. Again, Ariana is the main figure on the back design. Generally, the star image is created through the colour combination(Black+Pink+White) of the album and her body+facial expression, her costume is quite modern and stylised. these elements represent that she is a young female pop singer, she is a little bit sexy and cute. Also, this CD cover represents that, Ariana is a synthetic artist that the record company focuses on selling her appearence, and trying to build her star image by the cover photograph.



Different from Ariana, Ed Sheeran is an Authenticity artist. His CD album cover Divide is an abstract image of a division sign, it deliver the information of the genre of the music directly. The blue radiation design make it more energetic, so that audiences could feel that from the visual image of the cover. The name of the singer is not on the front cover, because he has regular audiences and his appearance is not as perfect as the synthetic artists, therefore, the record company would focus on developing his music.

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Creative Critical Reflection