Music Video Pitch 2

IT’S ALWAYS THE LITTLE THINGS(lyrics)-Guoding+Rachael Yamagata

It's always the little things

That seep into your soul

How can I lie here still awake

Something inside of me is telling me to go

I've been waiting to tell you so

Mmm

Take me home and make it right

I long to see the light

I'm waiting for a sign

And I don't know if we should part

What does it mean if we give up

How can I still feel this love for all that we've been through

And I don't know what I should say

Is it the time to walk away

Should we let go or should we stay

And find a way through

Mmm

Take me home and make it right

Can you still see the best of me

Or am I falling out of sight

It's always the hardest thing

To listen to your soul

When something is telling you to go

A part of you wants to fight

And part just fly away

How I long to tell you so

And I don't know if we should part

What does it mean if we give up

How can I still feel this love

For all that we've been through

And is it time to walk away

Should we let go or should we stay

How do you know when something's too far gone to get back to

Mmm

Take me home and make it right

Can you still see the best in me

Or am I falling

Am I falling

Am I falling out of sight

This is a very soft pop music by Guoding and Rachel Yamagata, the scene will be set in the forest/field(near the art department in the school). Only one actor is needed, he is on a white, loose shirt, and the props will be a white bed(If it’s possible, or something could replace it) and a pot of dead flowers. The other props are: touch, Moon Light Lamp... 

The best filming time for the lighting is during the sunset, because the natural light is softer and blue at about 7 pm. 

Location:

                                                                            Lightinf Effect:

Similar MV:

         NO ONE —Lee hi

         Dinosaur—AKUM

HOLO—Lee hi

(Projecting on the wall)

The Best For You——Nanaouyang

At the ending scene, there will be a spot of light shining from distance, which is a sign to the character, also the audience that love is coming and we are not separating anymore.

Music Video Pitch 1

Probably

                                                        Stirring up an angel,

In shadow of my arms,

Waking up the heartburn,

Don't you be along?

I only walked into myself

In order to believe.

The reckless rad inside my head

Could take me oh, so far.

I overheard a family,

Talking 'bout the Heavens

Forever and ever they talk,

They talk.

Colliding were the walls

And I forget where I began.

I wish I could remember love.

Probably underneath

There's a remedy.

Possibly in the air, in the oxygen I breathe.

Probably underneath, there's a remedy.

Possibly in the air, in the oxygen I breathe.

Probably...

Stirring up that feeling trapped inside myself,

Walking up the lion that makes me feel unwell

The reckless road inside my head takes a hold on me,

I only wanna inform myself to have the chance to see.

Colliding were the walls and I forget

Where I began, I wish I could remember love.

Probably underneath

There's a remedy.

Possibly in the air, in the oxygen I breathe.

Probably underneath, there's a remedy.

Possibly in the air, in the oxygen I breathe.

Probably...

Probably underneath...

Possibly in the air...

Probably underneath, there's a remedy.

Possibly in the air, in the oxygen I breathe.

Probably underneath, there's a remedy.

Possibly in the air, in the oxygen I breathe.

Probably underneath, there's a remedy.

Possibly in the air, in the oxygen I breathe.

Probably...

This is an Indie rock music by Keir. To build up the star image, I would look for a man with relatively muscular body to act the singer. He is wearing suit and unbuttoned, drinking whisky on a red leather sofa. (e.g. Cornhill Manor). 

     Scene Setting

     Similar effect

There is a band performance behind him, and the lighting is red/blue, and the scene need to be dark enough to create the sense of mystery. The general effect of the setting would be in hail, and 4 cool and aggressive girls are needed to be the angels from the heaven, light from behind, and their props are wings, white long shirts, and bow and arrow(arrow on fire, as the picture shown below), one of the angle will need to get the fire from the fireplace, and there will be pieces of paper fall from the ceiling(this shoot would be the last scene in the video.)

Costume

The video could start with drumming(Flour/water on the surface of the drum). Electric Guitar, drum kit, keyboard are included in the band. There will be scenes like using respirator, CPR(cardio-pulmonary resuscitation（in a sexy way)).

Role of Social media in Promo campaign

As one of the most popular K-pop group in the world, YG Entertainment which is the owner company has promoting Blackpink with impactful strategies, especially in social media campaign.

To build the characteristics and identity of the band, black and pink are used a lot to represent the group according to the names of the group, and the concept of . In addition, the colour combination applied on the fonts design. For instance, on the posters, merchandise, album covers etc, are mostly in the two colours and characterised font. Also, in order to have more connection with the audiences, there are series of variety shows released on JTBC television station, called Blackpink House that shows the life of the members, the house is designed with pink roof, doors and wallpaper, etc. In addition, the number of viewers in instagram live stream reached 31.5 million on July 3rd. Also, gif stickers collection of the group as a type of merchandise is introduced on a Korean app LINE, that created more connection with the audiences.On the rank of Hot Hits UK in Spotify, the new song ranked at the 45th place.

(Merchandise)

In terms of the other similarities, the background picture of homepages on YouTube, Spotify, Facebook, Twitter are updated. It is the poster of the latest track that was released on June 20th. Also, there is a count down of the release day on instagram. The official account posted 41 concept teasers for the pre-release since June 15th. The images and gifs show the changes of the four members on their hair style, colour, nails, clothing style and so on, that are related to the genre of the new track. This allow audiences to preview the outfits. For example, member Rose changed her hair colour from blonde to blue, which represents futurism.

Magazine & Newspaper: