Synthetic & Negus Organic Artists

Synthetic Star_Lady Gaga 

Almost every Album covers of Lady Gaga are close up of 

company is trying to build her personal identity that make the star image more impressive and featured. For example, exaggerated costume, the flammable dress in particular. Many people, especially youngster would be attracted by her  appearance first. Therefore, profit generates from her immediately, which is a relatively short term strategy.

Synthetic Organic Artist_Yo-Yo Ma

However, for musician like Yo-Yo Ma, the album covers are always with the instrument, he is a naturalistic artist and focus on progress. He doesn’t have to be ‘well-packed’ (makeup/fancy dressing), and people would more likely be interested in his music rather than the person and his appearance. This is a kind of long term strategy to attract more sophisticated audiences.