Monday, 15 June 2020

THIS IS AMERICA Analysis

This is America

The music video lead by Donald Glover aimed to tell the racism issue in America by different symbolic  and technical conventions. 


In terms of race, every actors exist in this video are black. Also, part of the lyrics represents the racism in America:”Grandma told me. Get your money, black man (black man)*4. Black man (one, two, three, get down)”. In addition, the lead character is half naked in order to show larger area of his skin colour, which introduced the position of the song is from the aspect of black people group. Afterward, there is a chaos scene behind the lead character, who is dancing in front of the camera. People jump from the floor, and running, escaping.


 


To show the gun culture in America, there are two turning points set in the storyline. For example, the man sitting on the chair is playing happy African music, the lead character is dancing toward the man. Suddenly, he shot the man without saying anything. The style of the music changed and the volume of diegetic sound of the gunshot increased at this point, the rapping lyrics are “this is America (woo, ayy). Guns in my area (word, my area). I got the strap (ayy, ayy). I gotta carry 'em”. 


More than that, the police car exist several times in the video, the first time is after the lead character shot someone, and he walked past the police car. The other scene is a car is burning in front of the police car. These scenes are involved in crime, which is the  narrative and related to the lyrics from the video”This is America (skrrt, skrrt, woo). Don't catch you slippin' now (ayy). Look at how I'm livin' now. Police be trippin' now (woo). Yeah,

This shows they treated unfairly by the police. 






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