What is Campaign?

What is CAMPAIGN？

Definition:

By using a coordinated series of activities and various media forms(e.g. album, trailers etc.) to achieve a particular goal.   

This term usually used for military campaign, that means a series of organized military operations intended to achieve a goal in particular area, or involving a specified type of fighting. Including Air Force, Navy and propaganda etc. Similar to media campaign, this is the strategy aimed at promoting the product through different type of fighting (media forms).

In media industry, the goal would be build up demand for the products. 

Research:

Media forms are vary, it could be advertisement on the billboard. For example, Coca Cola is very successful in campaign marketing. It is creative and smart. The slogan of the Coca Cola billboard was ‘DON’T BUY, IF YOU DON’T HELP US RECYCLE’ which is reflected to the recent popular topic and the problem of plastic pollution from their products.

Also, I would say social media have the biggest impact on the majority. For example the posts on Instagram, Snapchat, twitter etc. Blackpink as one of the most popular girls group from YG Entertainment, South Korea, has became an international music group. Member of the group posted a picture on the Sprite festival and got about 1,563,673 liked and more than 7000 comments. In 2019, they were the cover of VOUGE Korea. They went to talks and interviews worldwide, and world tour 2019-2020 from Bangkok to Sydney, HongKong to Manila, the slogan is ‘Blackpink in your area’... All of these are the activities are in order to  promote their songs and build up the popularity to attract more audiences. 

YouTube links:

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