Researching Social Media Campaigns

Today we have done some researching on the social media campaigns of upcoming band, I investigated ‘The Pale White’ as an example, which has similar genre to  January Sun, which is rock, punky.

First site on Google

The first thing came up when I searched for ‘The Pale White’ on google is the bio of the band, which could make it easier for people to find information about the band. Also, there are direct links to their sites to look for their tracks on YouTube, Spotify and Deezer. In additional, there are also links to the  websites on instagram, Twitter and Facebook, that posted many recent information of the new released soundtrack in order to promote them.

To construct the image of the artists, the style of photos posted on different websites are quite similar. Many cool images with instruments, members wearing cool T-shirt and jackets, leather jacket and long hair greatly fit their genre. Many black and white, red pictures make the general style more obvious. For most of the images, they used the style of film camera and increased the amount of grain in the pictures, which make them look vintage.’ 

For the promotion of the new single ‘Take Your Time’, the poster and trailer are show on various sites: 

Homepage of the band on Twitter:

Facebook:

Instagram:

Website link on the instagram page that can go to the sound track in different websites:

Website of the music festival: https://thisistomorrow.co.uk/lineup/the-pale-white/

YouTube Music:

Sound tracks on Deezer:

Generally, the rock bands are pretty wild and wacky. In terms of costume, cool jacket like leather jacket is good for the genre. Also, colour elements could help to build the style, for example, red(which represents crazy and blood), and B&W are the classical colours to make the image look cool and simple.