As one of the most popular K-pop group in the world, YG Entertainment which is the owner company has promoting Blackpink with impactful strategies, especially in social media campaign.
To build the characteristics and identity of the band, black and pink are used a lot to represent the group according to the names of the group, and the concept of . In addition, the colour combination applied on the fonts design. For instance, on the posters, merchandise, album covers etc, are mostly in the two colours and characterised font. Also, in order to have more connection with the audiences, there are series of variety shows released on JTBC television station, called Blackpink House that shows the life of the members, the house is designed with pink roof, doors and wallpaper, etc. In addition, the number of viewers in instagram live stream reached 31.5 million on July 3rd. Also, gif stickers collection of the group as a type of merchandise is introduced on a Korean app LINE, that created more connection with the audiences.On the rank of Hot Hits UK in Spotify, the new song ranked at the 45th place.
(Merchandise)
In terms of the other similarities, the background picture of homepages on YouTube, Spotify, Facebook, Twitter are updated. It is the poster of the latest track that was released on June 20th. Also, there is a count down of the release day on instagram. The official account posted 41 concept teasers for the pre-release since June 15th. The images and gifs show the changes of the four members on their hair style, colour, nails, clothing style and so on, that are related to the genre of the new track. This allow audiences to preview the outfits. For example, member Rose changed her hair colour from blonde to blue, which represents futurism.
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